This is how consumers feel, really:
If you wanted a quantification of that then you might like to check out this link which has a lot more detail, but the key number is that around 20% of the population has a fear of needles, as many as a fifth avoid medical procedures in order to avoid needles. That might make a dent in your sales, unless you can get the monster to work out who will send your client for blood tests — and who won't. It's part of the underwriting requirements database, and if you are a research user you can add that to your client reports at the click of a button, or two.
By Russell Hutchinson