Life Insurance in the Digital Age: It Would be a Good Idea

Swiss Re’s report on life insurance in the digital age includes many gems, you can find it at this link – do read it. Some highlights include: 

  • Just how much the life industry lags behind others in satisfaction scores compared to other industries around deployment of digital technology
  • The importance of collecting good data throughout the business and using that well. Insurance has collected richer data than most other industries and yet few use less in an effort to create better customer engagement than we do. 
  • But in other area it seems light: the poverty of ambition in the quoted examples of adopting automated underwriting systems is shown up by several much better systems I have seen recently. 

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