The term ‘millennials’ is used to describe people born between 1980 and 2000, this group is one of the most underinsured groups today.
Chantall Marr from LSM Insurance explains the factors contributing to the disconnection between millennials and insurance companies including:
- Insurers don’t full understand millennials
- Many insurers don’t engage on social media enough
- Accessible and user-friendly websites
- Insurers underestimate millennials
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